Social Media & Me in 2016

After just over a year of blogging and personal brand building, I’ve earned nearly US$1 through Google’s Adsense division. For 2016 I have established some new disciplines to target for my social media engagement.

Twitter

The primary goal of tweeting is to drive people towards my blog. I tweet to

Announce the posting of a new blog entry.
Send out Chinese/Japanese graphic flashcards with a hyperlink to a blog post where the term was introduced.

The graphics will be tweeted twice. After the first tweet I will archive the graphic until I have 30+ graphics waiting for their second tweet. At which point I will re-tweet them at a rate of 1/day until I’m out of graphics.

In this manner, I will create a regular presence on Twitter, which apparently helps in picking up more followers.
I’m presently in such a wave of second tweets that began on 25 December 2015 and has tweets readied through 10 February 2016.

I’ll be attempting to have my tweets on FinTech and Telecom in 2016.
On 1 January 2016 my Twitter followers numbered 221. My target for 31 December 2016 will be 275 followers.

Instagram

I was surprised at the response I received on Instagram in 2015. I found a niche -- bonsai photography. I have 338 followers with very few of them being people I know.

My goals for Instagram in 2016 are

One or more photo per day or a video
Increase the bonsai photos by snapping more images from more angles of bonsai when I see them
Use Adobe Premier Pro to combine more images in 15 second or less video for posting on Instagram, Facebook, and YouTube. I will attempt to do 24 flora content videos in 2016.

Sina Weibo

I’m purely mercenary on this Social Media site. The 2016 purpose is to drive people to my blog site. I will re-purpose the Chinese flashcards created for post via Twitter into learn English postings.

YouTube

In 2016 I will post to YouTube

24 flora-content driven videos based on images that first appear on Instagram
12 Telecommunications’ Industry related videos
12 East Asian Language videos composed of flashcard images seen on Twitter/Sina Weibo. These videos will use thematic flashcards -- such as software terms, balance sheet terms, hardware terms….

Blogger

Blogger posting will continue for 2016 with the primary traffic driver being the highly niched domain of Japanese and Mandarin Chinese technology, telecommunications, and finance terms. New postings will continue on either a fortnightly or monthly basis, which means

between 12 and 26 Tech, Telecoms, and Finance posts for Chinese language learners
between 12 and 26 Tech, Telecoms, and Finance posts for Japanese language learners

I will target 12 postings of my thoughts in the domain of Tech, Telecoms, Finance, and Marketing, which will get cross-posted to LinkedIn.

A 2016 target is to have 2 months with over 2,000 views. In 2015 August realized the most visits to the blog at 1,781 with December having the second most visits at 1,717.

The point of it All

The point of all this social media activity is to raise my personal profile. At least one way to measure this would be to reach a Klout Score of 60 in 2016. On 31 December 2015 my score stood at 57.06.